Privacy Policy of Lucky Matchdays Ltd

Last Updated: [Insert Date]

 

This Privacy Policy outlines how Lucky Matchdays Ltd (“Lucky Matchdays,” “we,” or “us”) processes your information when you use our websites, call center, or other contact sources, collectively referred to as “Services.” We are fully committed to protecting your personal information when you use our Services and want you to feel confident that your data is secure with us.

 

In this Policy, our objective is to enhance your understanding of:

 

  • Where we collect your personal information from;
  • What personal information we collect;
  • How we use your personal information;
  • Who your personal information is shared with; and
  • The rights and choices you have regarding your personal information.

 

All of our services are carried out in compliance with the General Data Protection Regulation 2018 (GDPR) and the Information Commissioner’s Office (ICO).

 

 

1. Who Are We?

 

We are Lucky Matchdays Ltd (“Lucky Matchdays,” “we,” or “us”), the owner and operator of www.luckymatchdays.com. We are the controller responsible for personal information processed via our Services.

 

To ensure our commitment to your data protection, we have appointed a Data Protection Officer (DPO) to manage our data protection and privacy practices. The DPO is available to assist you should you wish to exercise your legal rights as set out in this Privacy Policy, or if you have any questions. You can contact our DPO using the information provided below.

 

How to contact Lucky Matchdays:

 

Lucky Matchdays Ltd
2nd Floor, Melrose House
42 Dingwall Road
Croydon CR0 2NE
Contact us

 

 

2. What Personal Information We Collect

 

2.1 Personal Data: Personal data, or personal information, refers to any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

 

When you use our Services, we may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

 

  • Identity Data: This includes first name, last name, and salutation/title.
  • Contact Data: This includes your email address.
  • Transaction Data: This includes details about payments to and from you and other details of products and services you have purchased through our website.
  • Technical Data: This includes your internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Services.
  • Usage Data: This includes information about how you use our Services.
  • Quotation Data: This includes information you’ve provided to us when using our Services, such as the type of event you may be interested in or typical prices you are willing to pay.
  • Marketing and Communications Data: This includes your preferences in receiving marketing from us and our third parties and your communication preferences.

 

2.2 Aggregated Data: We also collect, use, and share Aggregated Data, such as statistical or demographic data, for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data such that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

 

2.3 Special Categories of Personal Data: We do not collect Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

 

2.4 Children’s Data: We do not knowingly collect or store any personal data relating to children under the age of 16. If you are under the age of 16 and wish to use our Services, please obtain your parent or guardian’s permission before providing any personal information to us.

 

2.5 Third-Party Information: If you provide us with another person’s information (for example, if you are arranging an event and would like to bring a guest), you should first seek their permission and request that they read this Privacy Policy to ensure they’re in accordance with its terms. By providing us with information about another person, you confirm on their behalf that they are happy for you to provide the information to us and that they understand how their details will be used.

 

2.6 Accuracy of Information: It is your responsibility to ensure that all information you provide to us when using the Services is correct and accurate, and not misleading, falsified, or belonging to someone else who has not given you permission to do so.

 

 

3. How We Collect Personal Information

 

3.1 From You Directly: You may provide us with your data by filling in forms or by corresponding with us by post, email, or otherwise. This includes data you provide when you:

 

  • Sign up for one of our products or services;
  • Request marketing to be sent to you; or
  • Give us feedback or contact us.

 

3.2 Via Automated Technologies or Interactions: As you interact with our websites, we will automatically collect Technical Data about your equipment, browsing actions, and patterns.

 

3.3 From Our Partners: If you sign up for or purchase a product or service that is promoted through our Services, our partners may send us information they hold relating to the product(s) or service(s) you have purchased. This allows us to track sales and improve our customer experience.

 

3.4 Via Third Parties or Publicly Available Sources: In carrying out administrative, marketing, and analytical duties in pursuit of the Services, we may receive personal data from various third parties and public sources, including the following:

 

  • Technical Data from analytics providers;
  • Contact and Transaction Data from providers of technical, payment, and delivery services;
  • Identity and Contact Data from data brokers or aggregators;
  • Identity and Contact Data from social media platforms; or
  • Identity and Contact Data from publicly available sources.

 

 

4. How We Use Personal Information

 

The primary legal basis we use for processing your data is legitimate interest; however, we may have other obligations that mean our legal basis changes, and these are stated on an individual basis below.

 

We may use your personal information:

 

4.1 To Enable Access and Use of the Services: Including to:

 

  • Confirm your identity and associated information that would enable us to perform relevant checks and information requests via third parties to aid the Services;
  • Transfer the information provided to our partners, including companies whose products we promote via our Services;
  • Enable us to respond to your queries and requests more efficiently; or
  • Enable the distribution of our website content with others, for example, by using the ‘share this’ functionality via social media integrations.

 

4.2 To Improve and Personalise the Services: Including to:

 

  • Improve the personalised website and communications content recommendations and insights that you receive. From time to time, we may conduct analytical profiling of our users which allows us to personalise content, products and services, marketing materials, and communications to suit your interests and demographic;
  • Verify the data collected with data from other sources by matching it against that of a third party; or
  • Monitor the quality and level of service given to our customers by our employees. We record all telephone calls, emails, and other correspondence between our customers and our staff members and use them for training and quality improvement purposes.

 

4.3 To Communicate with You: Including to:

 

  • Send you information regarding products and services that may be of interest to you. According to your preferences, we may contact you via email, post, or by other electronic means, such as social media;
  • Send you confirmation of your transaction by restating some of the information you gave us and the details of the product or service you signed up for;
  • Follow up on any complaints, feedback, or queries that you have brought to our attention in any form of communication with us;
  • Contact you if we require any additional information to process your requested product or service. Failure to provide such data may mean that we are no longer able to process the transaction; and
  • Carry out feedback, review, or survey requests to improve our service and receive your feedback on how we can improve.

 

4.4 To Carry Out Research: Such as analysing performance, trends, and demographics, including to:

 

  • Use aggregated analytical data that you form a part of to better understand our marketing, operations, and other areas of business; and
  • Use the data provided to us during the sign-up or quotation process, including your personal information and information about the products you’re interested in to understand trends.

 

4.5 To Fulfil Legal or Regulatory Obligations: Your personal information will also be used to ensure our compliance with our legal obligations in accordance with UK law and our Terms of Use.

 

 

5. Who We Share Personal Information With

 

5.1 We Share Your Information with Third Parties: To ensure that we’re providing you with the best possible service and to fulfil your requested service or product order. We share your data in different formats and disclosure levels depending on the purpose of the action. The parties and categories include:

 

5.1.1 Our Trusted Product Partners: We have a panel of product partners for services such as events, travel, and accommodation, which helps us build the best experience for you. We share your information with the partner that offers the product you have signed up for to process your order.

 

5.1.2 Our Technical Partners: In order to carry out our business, we require third-party support from services such as Customer Relationship Management (CRM) software, Voice-over-IP (VoIP) software, and Quality Control support. Your information is stored and processed via these technical partners under agreements held between our two parties with the sole purpose of supporting our business operations.

 

5.1.3 Subsidiary, Affiliated, and Holding Entities: Your personal information with Lucky Matchdays is part of our larger business operations and may be shared in aggregated or granular form to support our operations and analysis.

 

5.1.4 Mergers and Joint Ventures: If Lucky Matchdays enters a joint venture, buys, sells to, or merges with another business entity, your personal information may be disclosed or transferred to the new entity and be subject to a new, revised Privacy Policy.

 

5.1.5 Legal, Government, and Regulatory Bodies: If we are ever legally required to share your personal information, we must do so for the following reasons:

 

  • To comply with the applicable law or regulation;
  • To exercise, establish, or defend our legal rights; or
  • To protect your vital interests or those of another person.

 

5.2 We Will Not Sell Your Information: We will never sell, distribute, trade, or loan your personal information to a third party unless we have your consent to do so or the law requires us to do so.

 

 

6. Sending Personal Information Outside the European Economic Area (EEA)

 

We will only ever send your personal information to a trusted third party outside of the EEA if the third party is required to protect your personal information in exactly the same way they would be required to do so if they were based within the EEA. This means that we will only send personal information to a non-EEA country under the following circumstances:

 

  • If the European Commission has determined that the relevant non-EEA country affords an adequate level of protection for personal information;
  • If the agreement in place between us and the relevant third party based in the non-EEA country contains data protection clauses and requirements adopted or approved by the European Commission; or
  • If we can send data to the United States of America pursuant to the Privacy Shield.

 

 

7. How Personal Information is Stored

 

The security of your personal information is of utmost importance to us, which is why we have taken all possible precautions to ensure your privacy is completely protected. Our commitment to you is to employ all necessary security measures to protect your information from unauthorized access and to prevent accidental or unlawful processing, disclosure, destruction, loss, alteration, or damage to your personal information.

 

We store personal information for the duration required of us by law or as otherwise communicated to you regarding a specific element of our business. Here are the main instances where we retain your information:

 

  • If you use our Services, your personal information will be retained for a total of three years by default;
  • Recordings of conversations you have with one of our customer service or sales representatives will be stored for a duration of two years; and
  • Your anonymous aggregated data will be stored for as long as the service provider retains their information according to their individual policies.

 

If you would like us to remove your information before then, please contact us via the information provided in section 1.

 

 

8. Your Personal Information Rights

 

You have rights under data protection legislation relating to your personal data and how it is handled by companies. These rights include:

 

8.1 Right to Access: You have the right to request a copy of the personal information that we hold about you. To access this, you will need to verify your identity by confirming certain parts of the information we hold about you, such as your full name, address, or date of birth. Requests for copies of personal information will be handled within one month. If we require more than one month to process your request, we will inform you via email or post, depending on your preference.

 

8.2 Right to Correct: If the information we hold about you is incorrect or outdated, you have the right to request its correction. Requests for correction of personal information will be dealt with within two weeks. If we require longer than two weeks to process your request, we will inform you via email or post, depending on your preference.

 

8.3 Right to Erasure: You have the right to have your personal information deleted, destroyed, or removed from our records. There are some instances where this is not possible under data protection laws. If this is the case in your instance, we will let you know on a case-by-case basis.

 

8.4 Right to Restrict Processing: You have the right, in some instances, to ‘block’ or limit the way that we use your information.

 

8.5 Right to Data Portability: You have the right to request that we move, copy, or transfer your personal data to another service provider.

 

8.6 Right to Object: You have the right to object to the way we use your information for our legitimate interests. If you raise an objection, we will, except in exceptional circumstances, stop processing your personal information as detailed.

 

 

9. How We Use Cookies

 

Our site uses certain cookies, pixels, beacons, log files, and other technologies of which you should be aware. You can delete or restrict the use of these via your browser settings, but this may interfere with the use of the platform.

 

 

10. Changes to This Privacy Policy

 

We reserve the right to make changes and amendments to this Privacy Policy at any time. Changes will be published across all of our locations where this Privacy Policy is displayed.

 

The date of the most recent revision will appear at the bottom of this page to ensure you are aware of any version changes. If we make significant changes to this policy, we may also communicate this to you by other means, such as by email. Where required by law, we will also obtain your consent to make these changes. If you do not agree with the most recent changes, please discontinue using our Services.